Generation Wealth is the fruition of a twenty-five-year documentary inquiry into what has been called “the influence of affluence”. In the era when Donald Trump becomes president, Lauren Greenfield's film is a searing exploration of the aspiration for wealth.
Lauren Greenfield’s postcard from the edge of the American Empire captures a portrait of a materialistic, image-obsessed culture. Simultaneously personal journey and historical essay, the film bears witness to the global boom–bust economy, the corrupted American Dream, and the human costs of late stage capitalism, narcissism, and greed.
"An ambitious and also infuriating look at the pursuit of riches" - The Hollywood Reporter
"A compelling, damning cultural observation and testament to Greenfield’s own visual artistry." - Screen Daily
"Greenfield’s willingness to show her own vulnerabilities – such as they are for a workaholic bent on chronicling the decline of western civilization – gives the film its heart." - The Wrap
"One of the best documentaries of 2018" - SlashFilm
"A New Documentary Examines The Lives Of The 1 Percent" - Vogue
"Generation wealth: how the modern world fell in love with money" - The Guardian
"Compelling" ★★★★ - Time Out
"Most vulgar, sickening and deeply thought-provoking films you'll see all year" ★★★★★ - Miro
Filmmakers: Lauren Greenfield
Runtime: 108 mins
Sundance Film Festival 2018
Berlinale - Panorama 2018
Sheffield Doc/Fest 2018
Over the past 25 years, Lauren Greenfield's documentary photography and film projects have explored youth culture, gender, body image, and affluence. In this fascinating meld of career retrospective and film essay, Greenfield offers a meditation on her extensive body of work, structuring it through the lens of materialism and its increasing sway on culture and society in America and throughout the world. Underscoring the ever-increasing gap between the haves and the have-nots, her portraits reveal a focus on cultivating image over substance, where subjects unable to attain actual wealth instead settle for its trappings, no matter their ability to pay for it.
From her earliest photo studies on the seemingly privileged lives of Los Angeles high school students, through her look at the pitfalls of extreme wealth in The Queen of Versailles (U.S. Documentary Directing Award, 2012 Sundance Film Festival), to more recent images of conspicuous consumption in Russia and China, Greenfield's work becomes a cautionary morality tale about our unquenchable desire for more.